Half The Sky Movement: The Game

 
HTStheGame
 

about

Half the Sky Movement: The Game is the educational Facebook game component of the Half the Sky Movement transmedia project, an initiative created to bring attention to various injustices suffered by women worldwide.

I primarily served as Community Manager for the game’s 800k+ fan base and much of my work involved implementing and executing the game’s digital and social media strategies. I also created written content and graphics for use in social media, events, print publications, in-game content, and more.

Learn more about the game: facebook.com/HalftheGame

 
Layout designs for the game's social media pages and player guides.

Layout designs for the game's social media pages and player guides.

Media ads featured on Zynga's Z-Bar and other locations on Facebook.

Media ads featured on Zynga's Z-Bar and other locations on Facebook.

Infographic documenting the game's first 10 days post-launch.

Infographic documenting the game's first 10 days post-launch.

Samples of social media promotional images created for the game's Facebook page.

Samples of social media promotional images created for the game's Facebook page.